Cold-pressed and High Pressure Processing (HPP) juices are considered pure with no additives because of the way they're made...
... and here's why ♥
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Cold-Pressed Juices: These juices are extracted using a hydraulic press that slowly crushes the fruits and vegetables to extract juice, rather than using heat or centrifugal force. This method doesn’t involve high temperatures or air exposure, which helps preserve the natural flavors, nutrients, and enzymes. Since cold-pressing doesn't require added ingredients like preservatives or artificial flavorings to extend shelf life, the result is a juice that's as close to its raw, natural form as possible.
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HPP Juices: High Pressure Processing (HPP) involves placing bottled juices under extremely high pressure to kill harmful bacteria and extend shelf life without using heat. This pressure treatment doesn't affect the juice’s flavor, nutrients, or texture in the same way heat pasteurization does, and since no preservatives or additives are necessary for safety, the juice remains pure.
"Both methods are about preserving the integrity of the juice, ensuring it stays fresh and nutritious without the need for artificial ingredients."
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